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The 4Ps of Marketing Strategy

Kavya K

5Min

2023-03-14

Marketing strategy should always revolve around company's value, customers target and their interests towards the products.

An in-depth study of the target market as well as competitor market is done, this involves consumer behavior's, preferences, and market trends. Although the marketing strategy covers 4Ps of marketing, Product, Price, Place, Promotion. These are the major factors that are involved in the marketing. This widely helps to plan for a new business proposal or evaluating the existing business.

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The 4Ps of Marketing Strategy

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